Company
An independent technology company.
What we are.
Soft Mirror builds software products and operates them as its own. The products are the business, and the company exists to make more of them, and to make them last.
Today that means 4 products across focus, logistics, media and applied AI — from Mindset, which is available on iOS, Android and macOS, to products still in development. Each has its own identity and its own users. Soft Mirror is the company that holds them, builds them and runs them.
Principles
How we work.
We own what we build.
Every product here is designed, engineered and operated by Soft Mirror. The products are the company's assets, and its record.
Products before claims.
We would rather show a working product than describe a capability. If something isn't built yet, we say so.
Built to stand alone.
Each product is engineered as its own system, so it can grow, take on partners or be separated on its own terms.
Long-term by default.
We choose problems worth years of work — attention, media and logistics — and build for durability over novelty.
Company details
Company details
Soft Mirror LLC is a limited liability company registered in Wyoming, USA (filing no. 2026-002108171).
- Soft Mirror LLC
- Limited liability company
- Wyoming, USA
- 2026-002108171
Partnerships, enterprise and investment
We are open to conversations where there is a clear fit with what we are building.